Posts Tagged ‘Packaging’

Seed Package Art: Nice Tomatoes, Sweet Pea

Saturday, May 15th, 2010

Image via http://www.thelabelman.com/

It’s been a long time since my last post and I hope I still have some readers left…maybe three or four? Excuses, excuses: I finished my thesis and graduated from the Design Criticism master’s degree program at the School of Visual Arts on May 14, and now that I’ve caught up on sleep and regenerated some brain cells (maybe three or four) I plan to post on a more regular basis in the weeks to come. You’ve been warned.

Anyway, I did manage to write this last week for the excellent idsgn.org. It was an idea proposed for an assignment given by Michael Bierut at DCrit, but somehow I ended up writing about album art instead for his class. The notion to write about seed package art stayed with me, though, and here it is just in time for spring.

Hungry Man and Skinny Cow

Tuesday, September 29th, 2009

SkinnyVHungry

The doors of American supermarkets swing open to usher us into retail fever dreams, the fabulous fairy-tale world of who corporate brands would like us to be and who we wish we were. Meanwhile, who we really are gets lost in the vast landscape. Product package design meant to appear masculine says far more about hopelessly outdated cultural assumptions than it does about real shoppers, male or female. And reduced-calorie or lowfat products pitched towards women feel very out of touch now that it’s common for members of both sexes to be concerned with weight loss.

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